Google Authorship is a tool that enables web content authors to claim ownership of their work, and this will enable the author’s picture to appear in Google search results.  Some independent tests have confirmed that having a working authorship may influence search rankings.

If you have not setup Google Authorship for your site, we have put together an easy 3-step process to get you started.  Once you have implemented Google Authorship on your site, we will show you where to go and how to test it.

Before we get started, you must have a Google + profile with a recognizable face shot attached to your profile.  Google+ is similar to other social networking sites, and if you are not on Google+, you are not maximizing your social sharing capabilities.

1.       Integrate your Google+ Profile Link

You can find your Google+ profile link by accessing your Google+ profile page.  You will then look into your address bar, and copy the following information:

You then need to add the author tag to the pages that you want to claim authorship.  This Meta tag is added to the head of your HTML documents, and is formatted as follows:

<link rel=”author” href=””/>

If you are a WordPress user on the Genesis Framework, you can simply visit your user profile, and add your Google+ profile link in the Google+ text box.  The Meta data will be automatically inserted for you.

2.       Setup a Google+ Contributor Link

You will now need to add a reciprocal link from your Google+ profile page to the site that you wish to claim authorship.  You will need to visit your Google+ profile page, and add the site by editing the “Contributor To” section.  If you are logged into your Google+ profile, the following link will take you straight there:

Contributor To

Once there, select “Add custom link” and enter the URL to your site that you wish to claim authorship on.  Once completed- select “Save”.

3.       Test Google Authorship

Last, you will need to test your Google authorship and make certain that it is functioning on your site.  Google has implemented a Structured Data Testing Tool that will enable you to test your site.

Visit the Structured Data Testing Tool, and enter a URL to your website that contains the author Meta tag.  Once the URL is correct, select “Preview”.  If you have set everything up correctly, you will see a preview of your results.  Here is an example of a working Google authorship on our site:

Google Authorship Tutorial

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