Search Engine Optimization or SEO, is the process of improving  your web page content and features to increase the organic search engine rankings.  SEO requires evaluating a large list of website parameters that affect the sites current rankings, this includes on-page and off page optimization, keyword research, keyword density, page rank, link building and several other important factors.  The goal of  an effective Search Engine Optimization strategy is to create high organic rankings for specific keywords that are associated with your site, business, or industry.


On Page SEO

On-page optimization are modifications made to the actual pages of the website.  These adjustments include changes to text, website layout, and your XHTML / CSS markup.  A fast loading site that is compliant with modern web standards if highly recommended for your web pages to be easily crawled and indexed by search engine spiders.  This is one of the most prolific elements of Search Engine Optimization, but it has minimal affects to your websites rankings.  The keyword selection and density is instrumental to show the search engines what your site is about.


Off Page SEO

Off-page optimization are modifications that are implemented outside of your site.  This involves building high quality inbound links to your website from reputable sources.  The ultimate goal of off-page optimization is to increase your websites exposure on the web while maintaining ethical standards to improve your rankings.  Google, which is the most widely used search engine, uses inbound links as a large portion of its ranking algorithm when analyzing your site.


Keyword Analysis

Keyword analysis is the process of analyzing and then selecting specific keywords based on relevance to your site, traffic, and competition.  If you fail to select the right keywords, the search engines will not effectively index your website for targeted searches.  The text that makes up your website should represent the keywords that most accurately represent your site to your targeted users.


Search Engine Optimization is an ongoing process!