WordPress is a superior content management system (CMS) for SEO.  There are several core features available to optimize your site, and site owners should take proactive steps to improve their WordPress SEO.  WordPress site owners should take several steps to create an effective working SEO base.

WordPress Permalinks

One of the most basic WordPress SEO customizations offered is the ability to set the permalink structure for your site.  These options are integrated with the WordPress core and give you full control over your URLs.  The permalinks option can be found in your WordPress dashboard > Settings > Permalinks.

WordPress Permalinks

You will then be presented with several selections to structure your permalinks.  WordPress by default is not SEO friendly and you should change your permalink structure immediately to reflect your desired choice.  At Code 96 WordPress Design, we have elected to use the “Post Name” structure, and have found this structure beneficial for WordPress SEO purposes.

WordPress URL Canonicalization

You need to decide how you want your site to show up, www.mysite.com or mysite.com.  Once you decide on your URL, you can set your preferences within the WordPress dashboard.  You can find set your preferred URL in the WordPress Dashboard > Settings > General under WordPress Address (URL).  Simply enter your preferred URL structure, and WordPress will create a 301 redirect in your .htaccess file to redirect to your preferred URL.

WordPress Canonical

WordPress SEO Plugin

There are other elements that should be optimized on your site, and there are various ways to accomplish these tasks.  Code 96 WordPress Design uses and recommends using a WordPress SEO plugin to accomplish the majority of these tasks.  The WordPress SEO by Yoast plugin is an all-inclusive WordPress SEO plugin that gives you some serious on-site SEO power.

WordPress SEO Yoast

The WordPress SEO by Yoast plugin comes packed with the following features:

  • Site Title Customization
  • Meta Description Customization
  • Canonical Settings
  • Breadcrumbs
  • Clean Permalink URL
  • Auto Generated XML Sitemaps
  • RSS Enhancements
  • Customize Robots.txt and .htaccess
  • Clean up the WordPress Head Section

WordPress SEO – Conclusion

Code 96 WordPress Design is attempting to give you some basic on-site WordPress SEO practices to enhance your site.  We want to assure you that we not only recommend the aforementioned strategies, but have also used all of them on our sites.  On-page SEO is only one part of the WordPress SEO process, and you should practice various off-page tactics to increase your overall web presence.  If you require further assistance with your WordPress SEO, please contact us for assistance.

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